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In the early 20th century, French tennis player René Lacoste, nicknamed "The Crocodile" for his tenacity on the court, revolutionized sportswear. Tired of the uncomfortable and restrictive tennis attire of the time, Lacoste designed a breathable, short-sleeved shirt made of lightweight cotton, adorned with a crocodile emblem – a nod to his own nickname. Introduced in 1926, Lacoste's polo shirt quickly gained popularity among athletes and casual wearers alike for its comfort and style. Its practicality and elegance transcended the tennis courts, becoming a fashion staple around the world. Over the years, Lacoste's brand expanded beyond polo shirts, offering a range of sportswear and accessories while maintaining its signature crocodile logo as a symbol of quality and sophistication. Today, Lacoste stands as a global fashion icon, embodying the spirit of sport and timeless elegance. 0:40
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All Buttoned Up Shorts: The history of Lacoste

The boot lace color codes carried weighty messages within the subculture. According to Mary McMican's essay, this phenomenon originated in London, where sturdy Doc Martens served both work and combat purposes. The colours spoke volumes: white denoted white pride, blue protested police brutality, red warned of neo-Nazi leanings, yellow stood strong against racism, purple celebrated gay pride, and green signified neutrality. You might think the boot lace code could come back, but it probably won't. On social media, young people wear boots or Doctor Martens with different laces without knowing or caring about their meanings. It might be the end of the lace code time. 0:43
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All Buttoned Up Shorts: Lace colour codes

The S.H.A.R.P. movement, (Skinheads Against Racial Prejudice), born in the 1980s, counters skinhead subculture's racist factions. Embracing unity, diversity, and social justice, S.H.A.R.P. activists engage in protests, education, and outreach, challenging prejudice and redefining skinhead identity positively. It exemplifies subcultures' potential to combat bigotry and foster inclusivity. 0:30
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All Buttoned Up Shorts - S.H.A.R.P. Culture

Established in 1952, Fred Perry is a British brand named after the tennis champion. Famed for its iconic polo shirts, it embodies a blend of sports heritage and timeless fashion. Fred Perry polo shirts have transcended fashion, becoming symbols in alternative culture and music scenes. Worn by subcultures, they blend sportswear with rebellious style, embodying a unique identity. 0:27
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All Buttoned Up Shorts - History of Fred Perry poloshirt

Two-Tone culture emerged in late 1970s Britain, fusing Ska and Punk music, promoting racial unity. Bands like The Specials showcased harmony, inspiring social change against racial tensions. 0:17
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All Buttoned Up Shorts - Two-Tone culture

Skinhead culture originated in the 1960’s as a working-class youth movement in the UK. It evolved through various phases, encompassing music, fashion, and social attitudes. Would you like more educational videos or do you like alternative culture? Follow us on Instagram! 0:16
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All Buttoned Up Shorts - History of Skinheads

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